Are You Using Local Media For Free Exposure?

A press release is a document that contains newsworthy information or describes an event you are holding that is sent to the media.  Once they receive it, they may choose to feature a story about the information contained in it.  If they do, your business will gain a lot of exposure. A press release can be the key to publicity and profits. 

When the media features a story about your business, they are giving your business credibility.  Most people trust the information they receive from their local newspapers and television news programs.  People will often skip over ads that businesses have placed but view the content in the publication as a kind of recommendation. They will assume that if your business is good enough to be featured in the local news, it must be a very good business. Plus, this publicity is free!

Many stories that are featured on national news wires and national news programs once started out as simple ‘local stories.’  Many writers and television news producers spend a big chunk of time watching out for the ‘next big thing.’  Your story could be just the story they are looking for.  Plus, being featured in local news stories gives you experience; when you get the chance for national exposure, you won’t be as nervous.

Once you are featured in your local media, stay in contact with the writer or news anchor that interviewed you.  Send them a thank-you card and let them know you appreciated the time they took to speak with you.  The next time they are doing a story on a subject that relates to your product or service, they may call upon you as an expert.

Any time you are featured in the press, more people are familiarized with your business.  This can lead to new customers, clients, and business projects. 

As you become featured in the press, don’t forget to save the clippings or links to online news stories and add them to your website on a media page.  This will add to your credibility and make you look more professional.

Carrie Lauth is a mom of 4 and the creator of the http://www.NaturalMomBusinessGuide.com It's the Internet's only complete tutorial for people who want to earn a full time living in the natural family life market. For more rock solid advice to help you market your business, visit today.