Write a Press Release To Promote Your Ecourse

If you would like to gain free publicity for your ecourse, you might want to consider writing a press release. A press release is a document that contains newsworthy information about your business and is then submitted to the media.

You can submit a press release to your local newspapers, as well as radio and television stations. You can also submit them to news services you find on the internet. Press releases follow a general format. The following are some basic tips for creating your press release.

If you would like the media to publish your story immediately, write the words “For Immediate Release” at the top left hand corner. If you are submitting the press release ahead of an event, and you want the media to wait until a certain date to feature your story,  use the phrase “For Release After [insert date].

You will want to make sure the media know how to contact you; your contact information goes directly below the release date. You’ll want to include all relevant data, such as your name, phone number, email, and URL.

The next section is known as “the body” of the press release. This area is where you include all the information the media would need to feature your story. Keep this information focused; if it doesn’t relate to what you want publicized, leave it out. Answer the basic questions, such as who, what, why, where, when and how. Let the media know how your ecourse or event will benefit your target market.

If your press release is more than one page include the word “more” at the end of the first page. Try to keep all of this information under two pages. The media receives plenty of press releases each day; they do not have time to read something that goes on for ten pages. At the end of your press release insert three number symbols (###).

Make sure you've written an interesting and informative release that doesn't advertise, but rather uses your ecourse as a source for further information. Try to tie your topic into a recent news event if possible. For instance, if your ecourse is about "10 ways exercise helps seniors get healthy", send it out before Grandparent's Day.

Reporters publish news releases that interest their readers. It's valuable to ask another person to read your release and ask the "so what" question. This will help you get to the "meat" in your story.

For more information on ecourses and how to market them to get massive exposure, visit http://www.MiniCourseMoney.com It includes ideas to help you brainstorm your topic and a step by step checklist on setting up your first ecourse.